Ford Focus On Melody
The new advertising campaign will be featuring clutch guitar, rear suspension spike fiddle, hatchback kick drum, fender bass, door harp, handheld gear tambourine, and the transmission case cello-dulcimer.
The melodic masterpiece orchestra is a work of art of two American composers - Craig Richey and Bill Milbrodt. They turned 21 parts from the new Focus into musical instruments and arranged them to be played by an orchestra.
“When we got it to the mechanics shop, it had less than a mile on the clock. We took the doors and fenders off, but we had the body shell intact and we later cut out of that the parts we wanted,” said Milbrodt.
“[None of the construction] was really improvised on the spot. The car was dismantled completely, and the parts were sorted into boxes and around the workshop (door parts with door parts, etc.). I had previous experience making the Car Music Project instruments from my old Honda Accord, so that experience was applied. But, the basic process is one of putting together a puzzle,” Milbrodt said in an interview with Peter Kirn.
The maker of the best-selling F-150 Ford truck and Strictly Come Dancing winner Alesha Dixon have recorded a song backed by instruments made from the Focus hatchback hot from production line. Although a car door, clutch and bumper were employed to help make the remix of the song, For You I Will, it will be more classical than heavy metal, according to Metro.
“Alesha heard about the advert using car parts as an orchestra and asked Ford if they would do a classical remix of For You I Will using the instruments,” said a spokesman for the automaker.
Hmmm. Sounds good. I dare not miss the TV launch on the 18th.
