Active Steering: The Latest Road Car Techology from BMW

BMW is promoting their latest automotive innovation by delivering a message through the rear wing of their F1 racing machine, the BMW Sauber F1.07. Right. During the practice at the Circuit de Catalunya in preparation for the upcoming 2007 Spanish Grand Prix, the BMW Sauber F1.07 will have the text “www.active-steering.com” instead of the “BMW Power”, which is the company’s F1 motto.
So what exactly is Active Steering? Well, it is the latest and innovative road car technology from BMW. Check out how Dr. Klaus Draeger, member of the BMW AG Board of Management described this new technology:
“In Formula One the focus is on guiding the car quickly and precisely around the track, which is why F1 cars have extremely direct steering. Road cars, however, have to meet additional demands. In order to achieve the same level of agility as a racing car, series-produced models require variable ratio steering. And that is where BMW Active Steering comes in.”
“This system adjusts its responses constantly to the speed of the car. BMW Active Steering breaks new ground by combining excellent stability at higher speeds with flexibility under heavy steering. Precise directional stability and assured steering movements maximise roadholding and take the strain off the driver. And reliable steering feedback also enhances driving pleasure at high speeds.”
Torsten Muller-Otvos, Director of Central Marketing and BMW Brand Management, added: “As a globally high-profile and widely familiar platform for technical innovation, Formula One represents for us an ideal communication tool for the BMW technology campaign. Since we became involved in Formula One, technology transfer has enabled us to generate significant added value both for our production cars and for the Formula One vehicles. Integrating our technology campaign in our Formula One communications is a valid and logical step through which we can show our customers how varying technologies are implemented in road cars and in Formula One, and where the similarities lie.”
I apologize to you guys coz I cant really explain how the BMW Active Steering works. Just visit the website at www.active-steering.com for you to find out. Maybe I’ll just explain how Mercedes wiper blade works if you prefer.
