Six BMWs at the Middle East Motor Show
Six scorching BMW vehicles debuted on the 9th Middle East Motor Show including the BMW Concept CS, BMW Concept X6 and the new M3 Coupe.
“At BMW Group we are heavily investing in the future of our company - all over the world, customer demands are ever increasing. They want cars that are cleaner and more economical, but also more powerful and dynamic. In the Middle East these demands are reflected and magnified,” said Phil Horton, Managing Director, BMW Group Middle East.
“The booming economic environment is driving a great swell of optimism which has pushed the premium car segment to grow even faster than the overall market. At BMW we are obviously already well placed to meet these customer aspirations. Today we are proud to introduce three new models to the region, which can only enhance our strong reputation for producing the best luxury sports saloons in the world.
“In line with the motto for all BMW M vehicles – engineered on the racetrack, built for the road – the tradition holds true for the fourth generation BMW M3 Coupé. This car boasts a V8 engine with 420hp and accelerates from 0-100km/h in just 4.8 seconds.
“The BMW Concept X6 shows what the very near future will bring - combining true BMW dynamics with dramatic styling and twin turbo power. This vehicle represents a completely new automotive concept: the first Sports Activity Coupe,” continued Horton.
The real celebrity of the auto show was BMW’s Concept CS whose production was approved only last month by BMW’s board.
“As the head of the BMW brand design team, we always strive to design and produce evolutionary concepts that reflect the aspirations of our customers,” said Van Hooydonk.
“The BMW Concept CS, BMW Concept X6 and new M3 Coupé are three unique cars that further strengthen the position of BMW in the premium car segment. The new CS in particular is a concept and design study which consciously looks into the future. It is the vision of a car which combines superior dynamism and stylish exclusivity in perfection - it comes as a brand-new vehicle concept in the luxury class.”
In addition, BMW Group Middle East also revealed the MINI Clubman and the new MINI Challenge.
“We are expanding the MINI family further with the introduction of the Clubman, which offers 21st Century state-of-art technologies in all its details and features. The MINI Challenge is also due for arrival in the Middle East in Q3 2008.” concluded Horton.
Along with BMW, Volkswagen Ford, Chrysler (makes Jeep Grand Cherokee parts), General Motors and other automakers also have their entries at the Middle East Auto Show.
